Inspired by his black Labrador retriever, Prince Lorenzo Borghese created Royal Treatment, a line of natural dog and cat products to pamper your precious pet. Gentle grooming formulas thoroughly cleanse fur, moisturize the skin and promote a healthy, shiny coat. Pet bedding items fit your home décor while providing a comfortable place to sleep, and stylish collars and leashes make you feel like your pet is best in show. Health and diet items include natural treats, like homemade dog biscuits. Lorenzo is also the founder of Nuzzleplanet, an animal-lovers social networking Web site.